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Campaign kit

Run your own Chain of Kindness

Get your share number, print and laminate your cards, then go do a deed and pass a card on. Printable cards, clear instructions, and ready-made social copy. No account needed to start.

How to run a campaign in 4 steps

  1. 1

    Get your share number

    Start a chain to get your own personal share number. Every card you print carries it.

  2. 2

    Print cards with your personal share number on it

    Use the card generator below to print a sheet, then laminate them so they last.

  3. 3

    Go do a deed, then pass the card on

    Do something kind, hand your card to the person you helped, and ask them to keep it moving.

  4. 4

    Watch the chain grow

    Come back to TRAKNIT to see how far your kindness has travelled.

Print cards with your personal share number on it

Get your share number first, then print and laminate your cards — that way you always have one in hand when you go out and do a deed. Your number is filled in already, so every card joins the same chain. Change it any time, or clear it for generic cards that point people to the start page.

Make them last: laminate your cards

A laminated card survives wallets, coffee shops, and weather, so the same card can keep moving for weeks. Print this sheet on cardstock, then run it through a thermal laminator or take it to any copy shop. Cut the cards out after laminating — rounded corners help them slide in and out of pockets.

  • 1.Print on cardstock for stiffness.
  • 2.Laminate the full sheet, then cut.
  • 3.Round the corners so they don't snag.
  • 4.Hand to someone, leave at a register, or tape to a bus stop.
Download QR code

Tip: print on card stock and cut along the dashed lines. One sheet makes 8 cards.

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

TRAKNIT

Someone did something kind for you.

Start a chain of kindness. Watch it travel the world.

Write code here

https://traknit.com/start

Get people to start their own chain

Joining your chain is the easy first step. These are the nudges that turn someone from a link into a chain starter of their own.

  • Ask for one, not many

    After they log a deed, the ask is simple: do one kind thing and hand your card to the person you helped.

  • Give them cards, not instructions

    People pass on what they can hold. Send everyone home with 3 to 5 laminated cards.

  • Show them the map

    Seeing dots light up in other cities makes people want their own dot. Point them to the Impact page.

  • Name the starter

    Chains carry the name of who sparked them. Telling someone “this chain will have your name on it” is a real motivator.

  • Make it a friendly race

    Challenge friends or teams to see whose chain travels the farthest or reaches the most cities.

  • Celebrate publicly

    Post the chains that grow. People start when they see someone like them being cheered on.

Start a new chain

Ready-made social copy

Copy, paste, and adapt these for your campaign. Replace the link with your own pass-it-forward link once you have a code.

Facebook / long post

KINDNESS IS ON THE MOVE 💛 I started a Chain of Kindness on TRAKNIT. Do one good thing for someone, then log it so the chain keeps growing. Start or continue the chain at https://traknit.com #TRAKNIT #PayItForward #ChainOfKindness

X / Threads

KINDNESS IS ON THE MOVE 💛 I started a Chain of Kindness on TRAKNIT. Do one kind thing, then log it to keep the chain going: https://traknit.com #TRAKNIT #PayItForward #ChainOfKindness

Instagram / Snapchat story

KINDNESS IS ON THE MOVE 💛 I started a Chain of Kindness on TRAKNIT. Tap the link, do one kind thing, and add yourself to the chain. https://traknit.com

TikTok / Reels caption

This started with one small kind thing. Now it is a chain of kindness and you can be the next link — do something kind for someone, then log it at https://traknit.com #TRAKNIT #PayItForward #ChainOfKindness #KindnessMatters

Instructions for passers

Include these steps on your cards, poster, or event table so people know what to do next.

  1. 1

    Someone did something kind for you — or you found this card.

  2. 2

    Do one kind thing for another person, big or small.

  3. 3

    Go to the link or scan the QR code.

  4. 4

    Enter the code and log your deed with a first name and place.

  5. 5

    Pass the card (or the code) to the next person and keep the chain going.