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Campaign kit

Run your own Chain of Kindness

Everything you need to turn one good deed into a real campaign: printable cards, clear instructions, and ready-made social copy. No account needed to start.

How to run a campaign in 4 steps

  1. 1

    Start one deed

    Log the first kind thing you do. This creates your unique code and chain link.

  2. 2

    Print pass-it-on cards

    Use the card generator below to make cards with your code and a QR link.

  3. 3

    Leave them behind

    Hand cards to the people you help, tape them to coffee shops, or drop them in mailboxes.

  4. 4

    Watch the chain grow

    Come back to TRAKNIT to see how far your kindness has travelled.

Printable pass-it-on cards

Enter your deed code to make cards that link straight to your chain. Leave the code blank for generic cards that point people to the start page.

Download QR code

Tip: print on card stock and cut along the dashed lines. One sheet makes 8 cards.

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

TRAKNIT

Pay it forward

Someone did something kind for you.

Do one kind thing, then log it so this kindness keeps moving.

Write code here

https://traknit.com/start

Ready-made social copy

Copy, paste, and adapt these for your campaign. Replace the link with your own pass-it-forward link once you have a code.

Facebook / long post

KINDNESS IS ON THE MOVE 💛 I started a Chain of Kindness on TRAKNIT. Do one good thing for someone, then log it so the chain keeps growing. Start or continue the chain at https://traknit.com #TRAKNIT #PayItForward #ChainOfKindness

X / Threads

KINDNESS IS ON THE MOVE 💛 I started a Chain of Kindness on TRAKNIT. Do one kind thing, then log it to keep the chain going: https://traknit.com #TRAKNIT #PayItForward #ChainOfKindness

Instagram / Snapchat story

KINDNESS IS ON THE MOVE 💛 I started a Chain of Kindness on TRAKNIT. Tap the link, do one kind thing, and add yourself to the chain. https://traknit.com

TikTok / Reels caption

This started with one small kind thing. Now it is a chain of kindness and you can be the next link — do something kind for someone, then log it at https://traknit.com #TRAKNIT #PayItForward #ChainOfKindness #KindnessMatters

Instructions for passers

Include these steps on your cards, poster, or event table so people know what to do next.

  1. 1

    Someone did something kind for you — or you found this card.

  2. 2

    Do one kind thing for another person, big or small.

  3. 3

    Go to the link or scan the QR code.

  4. 4

    Enter the code and log your deed with a first name and place.

  5. 5

    Pass the card (or the code) to the next person and keep the chain going.